Achieving Optimal Email Deliverability: A Guide With Revion.Com Hosting

Email deliverability is crucial for successful communication and marketing campaigns. To ensure your emails reach their intended recipients, it’s important to implement best practices and leverage reliable hosting solutions. In this blog post, we will explore how you can achieve the best email deliverability with the help of hosting. We will also provide examples of DNS records for SPF and DKIM authentication, essential for enhancing deliverability and establishing your domain’s reputation.

How to improve email deliverability?

  1. Select a Reliable Email Service Provider (ESP):

    • Choose a reputable ESP like hosting that specializes in email delivery.
    • hosting offers robust email infrastructure and features that prioritize deliverability.
  2. Authenticate Your Email:

    • Implement authentication protocols such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail).
    • SPF validates that emails from your domain are sent from authorized servers.
    • DKIM adds a digital signature to your emails, verifying their authenticity and integrity.

    Example DNS Records for SPF and DKIM:

    • SPF Record: v=spf1 ~all
    • DKIM Record: Add the provided DKIM key as a TXT record in your domain’s DNS settings.
    • Sending email from  APEX application using domain: with APEX mail relay ip and mail server ip then the record would be: “v=spf1 ip4: ip4: -all” 
  3. Maintain a Good Sender Reputation:

    • Build a positive sender reputation by sending relevant and engaging content.
    • Regularly monitor and manage your email list, removing inactive or bouncing addresses.
    • Honor unsubscribe requests promptly to maintain good sender practices.
  4. Implement Double Opt-In:

    • Use double opt-in to ensure that subscribers explicitly confirm their email addresses.
    • This helps reduce the likelihood of spam complaints and improves deliverability.
  5. Monitor Email Delivery Metrics:

    • Keep track of bounce rates, open rates, and spam complaints to identify potential issues.
    • hosting provides detailed email delivery reports and analytics for better insights.